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Hotel Internet Marketing by 2013 – Are we on Track?
I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The article talked about 5 broad tech trends that I thought would radically alter the way we...
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The link between Facebook, Organ Donation and Boiling Frogs
Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post! All the recent...
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Rethinking Hotel Guest Satisfaction and Hotel Website Analytics
I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc. 1. Taking...
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Case Studies and ROI – TripAdvisor Business Listings
A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better...
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Hotel Social Media Articles and the Diffusion of Innovation
It’s interesting to see how the buzz around social media and related developments has gradually grown over the past two years in the hotel industry. In 2008 social media was still considered a fad and...
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Future of Display Advertising – Is the Hotel Industry Ready?
Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware...
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What Digital Marketers Really Do
In the tradition of the most recent meme to hit the Interweb “What People Think I Do / What I Really Do” here’s a low-down on What Digital Marketers really do…enjoy. Never heard of the meme? “What...
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Pinterest for Hoteliers – A Guide to Pinterest for Hotels, Resorts and...
Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice. Pinterest.com isn’t new, though…it was (Beta) launched in 2010 and rose to fame in 2011 when...
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6 Hotel Social Media Marketing Predictions for 2013
As hotel operators and marketers face another fresh, promising new year ahead, many are watching the social media space closely to gauge the level of time, expertise and financial investment that will...
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Hotels and Restaurants on Facebook Graph Search – First Impressions and Tips
Having obtained early access to the beta of Facebook Graph search (currently only available to US English users), I immediately (of course) dived right in to see if I could replicate the funniest...
View ArticleContagious Marketing – The Paradox of Engineered Virality
Ever since the term was first coined, ‘viral marketing’ has become the elusive unicorn of the marketing world, pursued byContinue Reading
View ArticleW Doha – Culture as a sustainable competitive advantage
“Culture eats strategy for breakfast” says the quote (oft attributed to Peter Drucker). Nowhere is this more true than theContinue Reading
View ArticleYouTube takes on Facebook with Live Mobile Video and SuperChat
YouTube has just jumped on the live video bandwagon on mobile, given the growing prominence of the mobile platform andContinue Reading
View ArticleFacebook pushes in on YouTube territory with SmartTV App
Facebook just announced a slew of video related updates yesterday, designed to increase their presence in the video space dominated by YouTube.Continue Reading
View ArticleMarriott’s Poké Triumph – How M Live Turned $3k into Millions in Brand Awareness
Marriott International was recently included on the World’s Most Admired Companies list by Fortune Magazine, for the 17th year inContinue Reading
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